Home
Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd !
We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among India’s Top 100 Great Mid-Size Workplaces 2025 — a proud moment in our journey of excellence. Watch the proud moment here: Award Ceremony

As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.

Role Clarity | Digital Marketing Manager
Reporting To: Head Marketing
Location: Jaipur

Role Definition
The Digital Marketing Manager is responsible for leading all performance-driven digital initiatives that drive customer acquisition, engagement, and D2C revenue growth across digital platforms. This role plays a key function in managing end-to-end digital campaigns, website traffic growth, SEO performance, and strategic execution aligned with organization’s marketing roadmap. The position requires strong analytical capabilities, hands-on execution, and cross-functional collaboration.

Deliverables
  • Performance marketing execution across Google Ads, Meta, SEO, and related platforms
  • Digital lead generation aligned with B2C and B2Ch customer journeys
  • Achievement of D2C revenue through website and app booking funnels
  • SEO strategy implementation and keyword ranking improvements
  • Web traffic growth and bounce rate optimization
  • Digital campaign calendar adherence and communication rollouts
  • Strategic digital projects implementation and tracking
  • Weekly campaign ROI and CPL reporting

Task and Activities

Performance Marketing & Lead Generation
  • Plan and execute high-impact campaigns on Google Search, Display, YouTube, Facebook, and Instagram to meet monthly zonal lead targets.
  • Monitor CPL, CTR, CAC, and conversion rates, ensuring optimization against benchmarked KPIs.
  • Lead weekly performance reviews with digital agencies and internal stakeholders for campaign refinement.

D2C Digital Revenue Growth
  • Improve online bookings through the website and mobile app by optimizing CTAs, UX, and funnels.
  • Collaborate with IT and Operations teams to reduce bounce rates, drop-offs, and booking delays.
  • Align offers on packages, upselling campaigns aligned with seasonal and zonal business goals.

Website and SEO Performance
  • Improve website discoverability via on-page SEO, backlink strategies, structured content optimization, and keyword tracking.
  • Coordinate with content, design, and development teams for organic traffic growth, lead magnet design and on-page and off-page optimization.
  • Weekly review of bounce rate, session-to-booking ratios, and keyword rankings.

Strategic Digital Projects
  • Lead implementation of strategic tools like HRA integrations, WhatsApp automation, CRM workflow triggers, or chatbot integrations and new feature roll outs.
  • Manage cross-functioactivationsnal (IT, Technical, etc.) coordination for digital projects.
  • Maintain project tracking dashboards, close loop on reviews, and ensure on-time execution.

Digital Campaign & Communication Management
  • Execute digital campaigns aligned with the quarterly marketing calendar—seasonal promotions, CoE &, test-specific offers.
  • Manage and optimize WhatsApp drip campaigns, automated SMS journeys, and CRM-based re-engagement campaigns.
  • Weekly performance dashboards to track campaign reach, engagement, conversion and update the quarterly calendar status to Marketing Head.

Success Metrics
  • 100% achievement of monthly lead volume;
  • CPL (Zone/ Channel wise) as per approved budget.
  • 100% achievement of D2C revenue targets
  • 100% achievement of organic traffic growth
  • 100% achievement of top 10 rankings for 20+ priority keywords
  • Bounce rate below X% and session-to-booking conversion above Y%
  • 100% on-time completion of all assigned digital strategic projects
  • 100% adherence to the quarterly campaign calendar in terms of timeliness, creative quality, and budget compliance

Job Requirements:
  • Graduate/Postgraduate in Marketing, Digital Marketing, Business or IT with relevant certifications (Google Ads, Meta, GA4, SEO).
  • 4–7 years of hands-on experience in performance-driven digital marketing with strong B2C/D2C exposure.
  • Proven track record of driving leads, online bookings, and revenue through Google, Meta, SEO, and website funnels.
  • Strong expertise in analytics, ROI/CPL optimization, SEO performance, and conversion rate improvement.
  • Experience in healthcare/diagnostics or regulated service businesses preferred, with high ownership and execution focus.

View all job openings