Product Executive

Role: Product Executive

Role Definition:

Deliverables:

1. Ensure timely implementation of Product Management plans and sales initiatives
2. Support development and communication of scientific, training, and marketing materials
3. Coordinate field-level engagement and training with zonal teams
4. Maintain dashboards, trackers, and reporting tools for product performance
5. Execute monthly content and scientific activity calendars

Task and Activities:

Product Execution & Document Management

• Maintain and regularly update Test Monographs, FAQs, and Medico-marketing Notes for each focused test based on CoE inputs.
• Coordinate with CoEs and Laboratory Director to ensure clinical SOPs, TATs, and report formats are available for each product.
• Track any changes in regulatory/NABL requirements and update product documentation accordingly..

Product Launch & GTM Execution:

• Assist Product Manager in creating GTM task trackers for new test launches — aligned by zone, specialty, and channels (B2C, B2D, B2B).
• Share pricing decks, test codes, bundled packages with Zonal Sales Managers.
• Monitor readiness of backend support: LIMS activation, Billing setup, Logistics feasibility, and Phlebo sample protocol.
• Coordinate with Marketing to print and dispatch test brochures, clinic standees, sample reports, etc.
• Send weekly progress updates on tasks to the Product Manager for timely execution monitoring.
• Define internal KPIs – Test volume, Doctors conversion, Campaign reach, etc.

Scientific Promotion & Doctor Engagement:

• Maintain and circulate a Monthly Scientific Promotion Calendar based on test priorities.
• Track doctor responses and objections from sales team groups and update the Objection Tracker.
• Coordinate logistics for RTM/ CME planning — venue booking, slide deck preparation, attendance, and doctor feedback collection.
• Maintain a KOL master tracker for each test category and ensure engagement via meets or roundtables.
• Assist in building visual tools such as medico-marketing scripts, FAQs, and interpretation slides for field usage

Sales Enablement & Training Coordination:

• Coordinate E-Gurukul training schedules, attendance reports, and test completions for sales team members.
• Schedule and record virtual sessions for new test/ products  in collaboration with L&D.
• Prepare product training kits with talking points, pitch scripts, and value propositions for focused tests.
• Share weekly test focus mailers for doctor conversion to sales teams through internal groups.
• Track feedback from joint field working reports and ensure issues raised (pricing, report quality, etc.) are closed with respective departments.

Performance Tracking & Dashboard Management

• Maintain and update a Product Performance Dashboard: test-wise, zone-wise, volume and contribution achievement, and new doctor conversions.
• Monitor prescription conversion for scientific tests and flag low-performing zones for intervention.
• Track campaign performance using data from dashboards, and field feedback; prepare a monthly impact summary.
• Consolidate test-wise feedback from field visits and review meetings into an Action Closure Tracker.
• Assist Product Manager in preparing Monthly Product Review Decks for meetings

Success Metrics:

1. 100% completion of Product Launch tasks as per timelines
2. Achieve 100% revenue targets for the assigned product.
3. 4.8 customer satisfaction scores and positive feedback from customers.
4. 30% Engagement of MSL through scientific programs
5. 100% management and availability of documentation & sales collaterals

Skills:

1. Stakeholder Management: Manages smooth follow-ups across Zonal Sales, CoE, Marketing, and Corporate teams to close execution loops.
2. Training & Communication: Prepares and delivers clear, concise training materials and zonal communication packs.
3. Dashboard & Data Management: Maintains performance trackers with accuracy using Google Sheets/Excel. Supports monthly dashboards and review decks.
4. Event Execution: Ability to execute CMEs, Doctor Round Tables, Webinars, and Panel Discussions end-to-end—from invites to feedback capture.

Knowledge:

1. Healthcare Market Knowledge: Knowledge of current market trends and customer needs in the healthcare industry.
2. Product & Services Knowledge: Understanding of Specialized diagnostics (Autoimmune, Oncology, Genetic, Molecular)
3. Sales & Marketing Strategies: Understanding of sales and marketing strategies, including promotional material development and brand positioning.
4. Scientific Engagement: Knowledge of clinician engagement activities, including RTMs & CMEs

Traits:

1. Detail-Oriented: Ensures zero error in execution whether it's price listings, doctor invites, or reporting formats.
2. Organized & Responsive: Structured in documentation, quick in communication, and prompt in sharing updates or follow-ups.
3. Action-Oriented: Doesn’t wait for instructions, takes initiative in content execution, KOL follow-up, and field enablement.

Self-Image:

1. Product Execution Expert: Sees self as the key player in ensuring that all field actions for specialized tests are executed with precision
2. Enabler for Sales Teams: Identifies as a strong support system to ZSMs, and BDMs, ensuring they are equipped to win.

Motives:

1. Achievement: Driven by the desire to achieve revenue targets and contribute to the overall success of the business.
2. Impact: Build a differentiated test portfolio that drives clinical and business value